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Let me begin by asking if you had the opportunity to vote in last week’s election?
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What is the single biggest reason you did not vote? [for those answering question 1 "no"]
- 38.82%Didn't like either candidate
- 12.94%Couldn't decide between either candidate
- 23.53%Was sick/unable to vote
- 4.71%Had to work
- 18.82%Not interested
- 1.18%Not Sure/Refused
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Were you aware of the opportunity for early voting in North Carolina?
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Did you vote on Election Day, participate in early voting or vote by absentee?
- 54.01%Early Voting
- 4.78%Absentee Voting
- 41.07%Election Day
- 0.14%Not Sure/Refused
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After you voted, did you see, read or hear anything that might have made you change your mind about who you voted for?
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Do you feel things in North Carolina are generally headed in the right direction or have gotten off on the wrong track?
- 41.91%Right Direction
- 40.37%Wrong Track
- 17.72%Not Sure/Refused
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Do you approve or disapprove of the job George W. Bush is doing as President?
- 26.02%Approve
- 64.7%Disapprove
- 9.28%Not Sure/Refused
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When did you make up your mind about whom you would vote for:
- 4.78%The day you voted
- 2.95%The weekend before
- 10.83%1-2 weeks before you voted
- 14.06%A month before
- 66.39%Well in advance of the election
- 0.98%Not Sure/Refused
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When you voted, did you vote:
- 28.97%Straight Democrat
- 14.63%Straight Republican
- 53.45%Did you split your ticket?
- 2.95%Not Sure/Refused
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Were you aware that you could have voted for individual candidates from more than one party even though you voted a straight ticket? [For those who answered straight ticket]
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In the election for President, did you vote for:
- 34.46%Republican John McCain
- 48.8%Democrat Barack Obama
- 0.42%Libertarian Bob Barr
- 16.32%Not Sure/Refused
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Why didn't you vote for Barack Obama?
- 4.51%No special reason
- 6.15%Don't like him
- 17.21%No experience
- 4.51%Too liberal
- 8.61%Abortion/social issues
- 6.97%Don't trust him
- 2.87%Too young
- 11.07%Disagree with views/issues
- 0.82%McCain/more experience
- 2.05%Don't like policies
- 7.38%Democrat
- 4.92%McCain/better candidate
- 1.23%Not conservative
- 3.28%Socialist
- 2.05%Religious beliefs
- 1.64%Associations
- 8.61%Other
- 3.28%Age
- 2.87%Not Sure/Refused
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Why didn't you vote for John McCain?
- 4.31%No special reason
- 8.33%Don't like him
- 7.47%Age
- 14.66%Republican
- 6.9%Sarah Palin
- 10.63%Will be like Bush
- 9.2%Time for Change
- 13.79%Disagree with views/issues
- 7.18%Obama/better candidate
- 1.72%Obama/more intellectual
- 2.59%Campaign tactic
- 1.44%Dislike war
- 0.29%The economy
- 1.15%Can't do the job
- 0.57%Abortion issue
- 6.61%Other
- 3.16%Not Sure/Refused
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In the election for U.S. Senate, did you vote for:
- 31.79%Republican Elizabeth Dole
- 50.49%Democrat Kay Hagan
- 0.98%Libertarian Chris Cole
- 16.74%Not Sure/Refused
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Why didn't you vote for Kay Hagan?
- 9.38%No special reason
- 10.71%Not too familiar with her
- 15.63%Democrat
- 2.23%Too liberal
- 16.96%Don't like her
- 11.61%Prefer/like Dole
- 9.82%Disagree with views/issues
- 3.13%Abortion issue
- 4.46%Heard/read negative info
- 1.34%Will raise taxes
- 1.79%Other
- 12.95%Not Sure/Refused
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Why didn't you vote for Elizabeth Dole?
- 3.62%No special reason
- 8.08%Time for Change
- 18.11%Republican
- 6.41%In too long/age
- 12.26%Not doing a good job
- 10.03%Don't like her/husband
- 15.6%Negative campaign ads
- 6.13%Disagree with views/issues
- 2.23%Doesn't live in NC
- 2.23%Hagan/better candidate
- 1.67%Not in area/absentee
- 0.56%Not too familiar with her
- 0.56%Heard/read negative info
- 1.11%Supports Bush
- 0.28%Too conservative
- 3.9%Other
- 7.24%Not Sure/Refused
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In the election for Governor, did you vote for:
- 33.9%Republican Pat McCrory
- 45.71%Democrat Bev Perdue
- 1.27%Libertarian Michael Munger
- 19.13%Not Sure/Refused
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Why didn't you vote for Bev Perdue?
- 11.25%No special reason
- 9.58%Don't like her
- 15.83%Democrat
- 10.83%Prefer/like McCrory
- 5.83%Time for Change
- 1.67%Too liberal
- 6.25%Not too familiar with her
- 7.92%McCrory/do better job
- 5.42%Disagree with views/issues
- 1.67%Not doing a good job
- 1.25%Didn't like ads
- 0.83%Don't want a woman
- 1.25%Abortion issue
- 1.25%Tax issue
- 2.5%Inexperience
- 7.5%Other
- 9.17%Not Sure/Refused
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Why didn't you vote for Pat McCrory?
- 8.31%No special reason
- 20%Republican
- 6.15%Don't like him
- 10.15%Not too familiar with him
- 0.92%More for the rich
- 7.38%Perdue/do better job
- 5.85%Time for Change
- 7.38%Disagree with views/issues
- 5.23%Not doing a good job
- 5.23%Wanted Perdue/woman
- 0.31%Perdue/more experience
- 1.23%Not work for all of NC
- 0.92%Inexperience
- 1.85%Don't trust him
- 0.92%Not believable
- 0.62%Heard/read negative info
- 0.62%Negative campaign ads
- 0.62%Offshore Drilling
- 6.46%Other
- 9.85%Not Sure/Refused
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In your State legislative races, did you vote Republican or Democrat?
- 48.52%Democrat
- 29.54%Republican
- 21.94%Not Sure/Refused
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Did you vote in the non-partisan judicial races?
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Thinking about judicial races, do you think you could make a more informed decision if the candidate’s party affiliation was on the ballot next to their names?
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From which of the following did you rely on most for information about whom you voted for in this year’s election:
- 14.45%Network TV news
- 25.99%Cable TV news
- 8.32%Television ads
- 13.87%Newspaper reports
- 5.99%Newspaper ads
- 3.07%Mail from candidates
- 15.04%Internet
- 1.02%Telephone calls
- 6.42%Word of mouth
- 5.84%Not Sure/Refused
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When you voted, did you vote for a specific candidate, for a political party, against a specific candidate or against a political party?
- 60.9%For a candidate
- 24.61%For a party
- 4.5%Against a party
- 3.8%Against a candidate
- 6.19%Not Sure/Refused
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If John McCain has opposed the $700 billion bailout package, would this have made you more or less likely to vote for him?
- 30.95%More
- 53.97%Less
- 4.37%No Difference
- 10.71%Not Sure/Refused
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Regardless of how you voted, Did John McCain’s selection of Sarah Palin as his running mate make you more likely or less like to vote for him?
- 35.68%Helped
- 61.01%Hurt
- 2.2%No Difference
- 1.1%Not Sure/Refused
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Into which of the following categories does your age fall:
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Would you say you are a liberal, moderate or conservative in your political beliefs?
- 8.5%Very Liberal
- 12%Somewhat Liberal
- 18.25%Somewhat Conservative
- 21.75%Very Conservative
- 32%Moderate
- 7.5%Not Sure/Refused
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What is the highest level of schooling you completed?
- 6.88%Less than HS Graduate
- 30.75%High School Graduate
- 22.13%2 yr. College/Technical School
- 26.5%4 yr. College Graduate
- 12.25%Post-Graduate
- 1.5%Not Sure/Refused
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Finally, do you consider your ethnicity or national heritage to be:
- 73.85%Caucasian
- 21.43%African-American
- 0.26%Hispanic
- 1.66%Native American
- 0.38%Asian
- 2.42%Other
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Affiliation
- 49.63%Democrat
- 33.38%Republican
- 17%Unaffiliated
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Gender
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Geographic area
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Voting history
- 12.75%New
- 16.88%One of four
- 17.13%Two of four
- 16%Three of four
- 37.25%Four of four
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