QUESTION 1. LET ME BEGIN BY ASKING IF YOU HAD THE OPPORTUNITY TO VOTE IN
LAST WEEK'S ELECTION?
# %
1. YES 711 89
2. NO 89 11
TOTAL 800
QUESTION 2. WHAT IS THE SINGLE BIGGEST REASON YOU DID NOT VOTE?
# %
1. DIDN'T LIKE CANDIDATES 33 38
2. COULDN'T DECIDE ON CAND. 11 12
3. WAS SICK/UNABLE TO VOTE 20 23
4. HAD TO WORK 4 5
5. NOT INTERESTED 16 18
96. OTHER 4 5
99. REFUSED 1
TOTAL 89
QUESTION 3. WERE YOU AWARE OF THE OPPORTUNITY FOR EARLY VOTING IN
NORTH CAROLINA?
# %
1. YES 66 74
2. NO 16 18
98. NOT SURE 7 8
TOTAL 89
NET YES 50 56%
YES : NO 4.1:1
QUESTION 4. DID YOU VOTE ON ELECTION DAY, PARTICIPATE IN EARLY VOTING OR
VOTE BY ABSENTEE?
# %
1. EARLY VOTING 384 54
2. ABSENTEE VOTING 34 5
3. ELECTION DAY 292 41
99. REFUSED 1
TOTAL 711
QUESTION 5. AFTER YOU VOTED, DID YOU SEE, READ OR HEAR ANYTHING THAT
MIGHT HAVE MADE YOU CHANGE YOUR MIND ABOUT WHO YOU VOTED FOR?
# %
1. YES 16 4
2. NO 402 96
TOTAL 418
NET YES -386 -92%
YES : NO 1:25.1
QUESTION 6. DO YOU FEEL THINGS IN NORTH CAROLINA ARE GENERALLY HEADED
IN THE RIGHT DIRECTION OR HAVE GOTTEN OFF ON THE WRONG TRACK?
# %
1. RIGHT DIRECTION 298 42
2. WRONG TRACK 287 41
98. NOT SURE 122 17
99. REFUSED 4
TOTAL 711
NET RIGHT DIRECTION 11 2%
RIGHT : WRONG 1.0:1
QUESTION 7. DO YOU APPROVE OR DISAPPROVE OF THE JOB GEORGE W. BUSH
IS DOING AS PRESIDENT?
# %
1. APPROVE 185 26
2. DISAPPROVE 460 66
98. NOT SURE 55 8
99. REFUSED 11
TOTAL 711
NET APPROVE -275 -39%
APPROVE : DISAPPROVE 1:2.5
QUESTION 8. WHEN DID YOU MAKE UP YOUR MIND ABOUT WHOM YOU WOULD VOTE FOR:
# %
1. THE DAY YOU VOTED 34 5
2. THE WEEKEND BEFORE 21 3
3. 1-2 WKS BEFORE YOU VOTED 77 11
4. A MONTH BEFORE 100 14
5. WELL IN ADVANCE 472 66
98. NOT SURE 6 1
99. REFUSED 1
TOTAL 711
QUESTION 10. WHEN YOU VOTED, DID YOU VOTE:
# %
1. STRAIGHT DEMOCRAT 206 30
2. STRAIGHT REPUBLICAN 104 15
3. SPLIT YOUR TICKET 380 55
98. NOT SURE 2 0
99. REFUSED 19
TOTAL 711
QUESTION 11. WERE YOU AWARE THAT YOU COULD HAVE VOTED FOR INDIVIDUAL
CANDIDATES FROM MORE THAN ONE PARTY EVEN THOUGH YOU VOTED
A STRAIGHT TICKET?
# %
1. YES 289 94
2. NO 19 6
98. NOT SURE 1 0
99. REFUSED 1
TOTAL 310
NET YES 270 87%
YES : NO 15.2:1
QUESTION 12. IN THE ELECTION FOR PRESIDENT, DID YOU VOTE FOR: REPUBLICAN
JOHN MCCAIN, DEMOCRAT BARACK OBAMA OR LIBERTARIAN BOB BARR?
# %
1. JOHN MCCAIN 245 41
2. BARACK OBAMA 347 58
3. BOB BARR 3 0
98. NOT SURE 6 1
99. REFUSED 110
TOTAL 711
NET OBAMA 102 17%
OBAMA : MCCAIN 1.4:1
QUESTION 13. WHY DIDN'T YOU VOTE FOR BARACK OBAMA?
# %
0. NO SPECIAL REASON 11 5
1. DON'T LIKE HIM 15 6
2. NO EXPERIENCE 42 18
3. TOO LIBERAL 11 5
4. ABORTION/SOCIAL ISSUES 21 9
5. DON'T TRUST HIM 17 7
6. TOO YOUNG 7 3
7. DISAGREE W/VIEWS/ISSUES 27 11
8. MCCAIN/MORE EXPERIENCE 2 1
9. DON'T LIKE POLICIES 5 2
10. DEMOCRAT 18 8
11. MCCAIN/BETTER CANDIDATE 12 5
12. NOT CONSERVATIVE 3 1
13. SOCIALIST 8 3
14. RELIGIOUS BELIEFS 5 2
15. ASSOCIATIONS 4 2
96. OTHER 21 9
98. NOT SURE 8 3
99. REFUSED 7
TOTAL 244
QUESTION 14. WHY DIDN'T YOU VOTE FOR JOHN MCCAIN?
# %
0. NO SPECIAL REASON 15 4
1. DON'T LIKE HIM 29 8
2. AGE 26 8
3. REPUBLICAN 51 15
4. SARAH PALIN 24 7
5. WILL BE LIKE BUSH 37 11
6. TIME FOR CHANGE 32 9
7. DISAGREE W/ISSUES/VIEWS 48 14
8. OBAMA/BETTER CANDIDATE 25 7
9. OBAMA/MORE INTELLECTUAL 6 2
10. CAMPAIGN TACTIC 9 3
11. DISLIKE WAR 5 1
12. THE ECONOMY 1 0
13. CAN'T DO THE JOB 4 1
14. ABORTION ISSUE 2 1
96. OTHER 23 7
98. NOT SURE 7 2
99. REFUSED 4
TOTAL 348
QUESTION 15. IN THE ELECTION FOR U.S SENATE, DID YOU VOTE FOR: DEMOCRAT
KAY HAGEN, REPUBLICAN ELIZABETH DOLE OR LIBERTARIAN CHRIS
COLE?
# %
1. ELIZABETH DOLE 226 37
2. KAY HAGAN 359 59
3. CHRIS COLE 7 1
98. NOT SURE 18 3
99. REFUSED 101
TOTAL 711
QUESTION 16. WHY DIDN'T YOU VOTE FOR KAY HAGAN?
# %
0. NO SPECIAL REASON 21 9
1. NOT TOO FAMILIAR W/HER 24 11
2. DEMOCRAT 35 16
3. TOO LIBERAL 5 2
4. DON'T LIKE HER 38 17
5. PREFER/LIKE DOLE 26 12
6. DISAGREE WITH VIEWS 22 10
7. ABORTION ISSUE 7 3
9. NEGATIVE CAMPAIGN 10 4
10. HEARD/READ NEG. INFO 3 1
11. WILL RAISE TAXES 4 2
96. OTHER 14 6
98. NOT SURE 15 7
99. REFUSED 2
TOTAL 226
QUESTION 17. WHY DIDN'T YOU VOTE FOR ELIZABETH DOLE?
# %
0. NO SPECIAL REASON 13 4
1. TIME FOR CHANGE 29 8
2. REPUBLICAN 65 18
3. IN TOO LONG/AGE 23 6
4. NOT DOING A GOOD JOB 44 12
5. DON'T LIKE HER/HUSBAND 36 10
6. NEG. CAMPAIGN ADS 56 16
7. DISAGREE W/ISSUES/VIEWS 22 6
8. NOT LIVE IN NC 8 2
9. HAGAN/BETTER CANDIDATE 8 2
10. NOT IN AREA/ABSENTEE 6 2
11. NOT TOO FAM. WITH HER 2 1
12. HEARD/READ NEG. INFO 2 1
13. SUPPORTS BUSH 4 1
14. TOO CONSERVATIVE 1 0
96. OTHER 14 4
98. NOT SURE 22 6
99. REFUSED 4
TOTAL 359
QUESTION 18. IN THE ELECTION FOR GOVERNOR, DID YOU VOTE FOR: DEMOCRAT
BEV PERDUE, REPUBLICAN PAT MCCRORY OR LIBERTARIAN MICHAEL
MUNGER?
# %
1. PAT MCCRORY 241 40
2. BEV PERDUE 325 55
3. MICHAL MUNGER 9 2
98. NOT SURE 21 4
99. REFUSED 115
TOTAL 711
QUESTION 19. WHY DIDN'T YOU VOTE FOR BEV PERDUE?
# %
0. NO SPECIAL REASON 27 11
1. DON'T LIKE HER 23 10
2. DEMOCRAT 38 16
3. PREFER/LIKE MCCRORY 26 11
4. TIME FOR CHANGE 15 6
5. TOO LIBERAL 4 2
6. NOT TOO FAMILIAR W/HER 15 6
7. MCCRORY/DO BETTER JOB 19 8
8. DISAGREE W/ISSUES/VIEWS 13 5
9. NOT DOING A GOOD JOB 4 2
10. DIDN'T LIKE ADS 3 1
11. DON'T WANT A WOMEN 2 1
12. ABORTION ISSUE 3 1
13. TAX ISSUE 3 1
14. INEXPERIENCE 6 3
96. OTHER 18 8
98. NOT SURE 20 8
99. REFUSED 2
TOTAL 241
QUESTION 20. WHY DIDN'T YOU VOTE FOR PAT MCCRORY?
# %
0. NO SPECIAL REASON 27 8
1. REPUBLICAN 65 20
2. DON'T LIKE HIM 20 6
3. NOT TOO FAMILIAR W/HIM 33 10
4. MORE FOR THE RICH 3 1
5. PERDUE/DO BETTER JOB 24 7
6. TIME FOR CHANGE 19 6
7. DISAGREE W/ISSUES/VIEWS 24 7
8. NOT DOING A GOOD JOB 17 5
9. WANTED PERDUE/WOMAN 17 5
10. PERDUE/MORE EXPERIENCE 1 0
11. NOT WORK FOR ALL OF NC 4 1
12. INEXPERIENCE 3 1
13. DON'T TRUST HIM 6 2
14. NOT BELIEVABLE 3 1
15. HEARD/READ NEG. INFO 2 1
16. NEG. CAMPAIGN ADS 2 1
17. OFF SHORE DRILLING 2 1
96. OTHER 21 7
98. NOT SURE 29 9
99. REFUSED 3
TOTAL 325
QUESTION 21. IN YOUR STATE LEGISLATIVE RACES, DID YOU VOTE REPUBLICAN
OR DEMOCRAT?
# %
1. DEMOCRAT 345 54
2. REPUBLICAN 210 33
98. NOT SURE 84 13
99. REFUSED 72
TOTAL 711
NET DEMOCRAT 135 21%
DEM : REP 1.6:1
QUESTION 22. DID YOU VOTE IN THE NON-PARTISAN JUDICIAL RACES?
# %
1. YES 417 59
2. NO 231 33
98. NOT SURE 55 8
99. REFUSED 8
TOTAL 711
QUESTION 23. THINKING ABOUT JUDICIAL RACES, DO YOU THINK YOU COULD
MAKE A MORE INFORMED DECISION IF THE CANDIDATE'S PARTY
AFFILIATION WAS ON THE BALLOT NEXT TO THEIR NAME?
# %
1. YES 312 44
2. NO 306 43
98. NOT SURE 89 13
99. REFUSED 4
TOTAL 711
NET YES 6 1%
YES : NO 1.0:1
QUESTION 24. FROM WHICH OF THE FOLLOWING DID YOU RELY ON MOST FOR
INFORMATION ABOUT WHOM YOU VOTED FOR IN THIS YEAR'S ELECTION:
# %
1. NETWORK TV NEWS 99 14
2. CABLE TV NEWS 178 25
3. TELEVISION ADS 57 8
4. NEWSPAPER REPORTS 95 14
5. NEWSPAPER ADS 41 6
6. MAIL FROM CANDIDATES 21 3
7. INTERNET 103 15
8. TELEPHONE CALLS 7 1
9. WORD OF MOUTH 44 6
10. RADIO 24 3
96. OTHER 2 0
98. NOT SURE 29 4
99. REFUSED 11
TOTAL 711
QUESTION 25. WHEN YOU VOTED, DID YOU VOTE FOR A SPECIFIC CANDIDATE, FOR
A POLITICAL PARTY, AGAINST A SPECIFIC CANDIDATE OR AGAINST
A POLITICAL PARTY?
# %
1. FOR A CANDIDATE 433 62
2. FOR A PARTY 175 25
3. AGAINST A PARTY 32 5
4. AGAINST A CANDIDATE 27 4
98. NOT SURE 34 5
99. REFUSED 10
TOTAL 711
QUESTION 26. IF JOHN MCCAIN HAD OPPOSED THE $700 BILLION BAILOUT PACKAGE,
WOULD THIS HAVE MADE YOU MORE OR LESS LIKELY TO VOTE FOR HIM?
# %
1. MORE 78 11
2. LESS 136 19
3. NO DIFFERENCE 459 66
98. NOT SURE 27 4
99. REFUSED 11
TOTAL 711
NET MORE -58 -8%
MORE : LESS 1:1.7
QUESTION 27. REGARDLESS OF HOW YOU VOTED, DID JOHN MCCAIN'S SELECTION OF
SARAH PALIN AS HIS RUNNING MATE MAKE YOU MORE OR LESS LIKELY
TO VOTE FOR HIM?
# %
1. MORE 162 23
2. LESS 277 40
3. NO DIFFERENCE 257 37
98. NOT SURE 5 1
99. REFUSED 10
TOTAL 711
NET MORE -115 -16%
MORE : LESS 1:1.7
QUESTION 28. AGE GROUP
# %
1. 18-25 41 5
2. 26-40 113 14
3. 41-55 282 36
4. 56-65 171 22
5. 66+ 187 24
99. REFUSED 6
TOTAL 800
QUESTION 29. POLITICAL PHILOSOPHY
# %
1. VERY LIBERAL 68 9
2. SOMEWHAT LIBERAL 96 12
3. SOMEWHAT CONSERVATIVE 146 19
4. VERY CONSERVATIVE 174 22
5. MODERATE 256 33
98. NOT SURE 44 6
99. REFUSED 16
TOTAL 800
CONSERVATIVE 320 41%
LIBERAL 164 21%
NET CONSERVATIVE 156 20%
CONS : LIB 2.0:1
QUESTION 30. EDUCATION
# %
1. LESS THAN HS GRADUATE 55 7
2. HIGH SCHOOL GRADUATE 246 31
3. 2 YR COLLEGE/TECHNICAL 177 22
4. 4 YR COLLEGE GRADUATE 212 27
5. POST GRADUATE 98 12
99. REFUSED 12
TOTAL 800
QUESTION 31. NATIONAL HERITAGE
# %
1. CAUCASIAN 579 74
2. AFRICAN-AMERICAN 168 21
3. HISPANIC 2 0
4. NATIVE AMERICAN 13 2
5. ASIAN 3 0
6. OTHER 19 2
99. REFUSED 16
TOTAL 800
QUESTION 32. AFFILIATION
# %
1. DEMOCRAT 397 50
2. REPUBLICAN 267 33
3. UNAFFILIATED 136 17
TOTAL 800
QUESTION 33. GENDER
# %
1. MALE 379 47
2. FEMALE 421 53
TOTAL 800
QUESTION 34. GEOGRAPHIC AREA
# %
1. CHARLOTTE 169 21
2. WESTERN 101 13
3. PIEDMONT TRIAD 154 19
4. TRIANGLE 156 20
5. NORTHEAST 102 13
6. SOUTHEAST 118 15
TOTAL 800
QUESTION 35. VOTING HISTORY
# %
0. NEW 102 13
1. ONE OF FOUR 135 17
2. TWO OF FOUR 137 17
3. THREE OF FOUR 128 16
4. FOUR OF FOUR 298 37
TOTAL 800