McIntyre, Marshall Start with Little Name ID
Raleigh, N.C. – As Democrats continue their search for potential challengers to US Senator Richard Burr in 2010, a new poll released today by the Civitas Institute shows that two potential Burr challengers would begin the race virtually unknown.
Voters were asked if they had a favorable or unfavorable opinion of potential Burr opponents Elaine Marshall and Mike McIntyre. Seventy-seven percent of voters said they either had no opinion or were not aware of McIntyre. Similarly, Marshall was unknown to 80 percent of voters.
Twelve percent of voters said they had a favorable opinion of Marshall. Seven percent said they had an unfavorable opinion. McIntyre was given a favorable response by 13 percent of voters, while 10 percent gave him an unfavorable opinion.
McIntyre was best known in his home district (Southeastern NC), where he had a 38-12 favorable advantage over unfavorable.
“It is somewhat surprising given that Elaine Marshall was just on the ballot last November and has run statewide a number of times that her name identification would be lower than a Congressman who represents just a portion of the state,” said Civitas Institute Executive Director Francis De Luca.
Thirty-one percent of voters said they had a favorable opinion of Richard Burr while 19 percent said they had an unfavorable opinion. Fifty percent of voters said they either had no opinion or were not aware of Burr.
“Burr’s name identification continues to sag, but he’s still quite a bit higher than either of his potential opponents,” added De Luca.
The Civitas Poll is the only monthly live-caller poll of critical issues facing North Carolina. For more polling information on Civitas polling, see www.nccivitas.org/media/poll-results/.
Full text of questions:
I would like to read you a list of names. Please tell me if you have heard of that person and if so, whether or not you have a favorable or unfavorable impression of that person?
Favorable – 31%
Unfavorable – 19%
No Opinion – 30%
Not Aware – 20%
Favorable – 12%
Unfavorable – 7%
No Opinion – 25%
Not Aware – 55%
Favorable – 13%
Unfavorable – 10%
No Opinion – 23%
Not Aware – 54%
The study of 600 registered voters was conducted June 15-18, 2009 by Tel Opinion Research of Alexandria, Virginia. All respondents were part of a fully representative sample of registered voters in North Carolina. For purposes of this study, voters we interviewed had to have voted in either the 2004, 2006 or 2008 general elections or were newly registered voters since 2008.
The confidence interval associated with a sample of this size is such that: 95 percent of the time, results from 600 interviews (registered voters) will be within +-4% of the “True Values.” True Values refer to the results obtained if it were possible to interview every person in North Carolina who had voted in either the 2004, 2006 or 2008 general elections or were newly registered voters since 2008.