Francis De Luca
While the media reported heavily on the TV spending and the ground game by the presidential candidates they missed an important part of what was happening semi-out of sight, but not out of earshot. Barack Obama owned radio for most of the campaign. He was joined at the end by the Bev Perdue and some few Republicans.
Obama used radio to effectively attack McCain on issues that were targeted to appeal to conservatives on conservative radio. One ad was by a Medal of Honor recipient attacking McCain for voting against veterans. Another praised Obama and McCain for protecting gun rights and attacked McCain for not protecting jobs. You see the point.
Radio is one of the most cost effective methods of reaching targeted demographic groups. This year it sounded like Democrats remembered and Republicans forgot about radio.