With lottery sales slumping, officials are looking at new ways to boost sales… And what can do that, you ask?
More advertising — this time, in Spanish.
But it looks like they may have a little problem:
Spanish, but first they'll have to maneuver around a law prohibiting
them from targeting specific groups.
The 2005 law that created the lottery states, "No advertising may intentionally target specific groups or economic classes.""
Wait a minute… can't target "economic classes"? Isn't that EXACTLY what the lottery does anyway?