The media are going bonkers over this UNC study that showed people will diet for financial incentives. Frighteningly, this comes from the school of "Public Health" — as if obesity has anything to do with the public. (Incentives matter — duh. A little econ never hurt anybody.)
But how about this for a financial incentive? Let health insurers charge higher premiums to heavier people — just as they do with smoking. Now that’s an incentive.
-Max Borders (HT: Chris Hayes)